Rental Yields Are An Effective Profitability Barometer

Compare estate & letting agents here to...
Sell My
Let My
Rate an Agent
Rental Yields Are An Effective Profitability Barometer

Belvoir Sheffield, one of the leading letting agents in Sheffield is advising new buy-to-let investors that rental yields are crucial to measuring their success and need to be fully understood and properly calculated.

New investors entering the buoyant, residential buy-to-let sector do so for one of two reasons,  either they are investing for small rental returns in an area with large capital growth or they are investing in an area and property known to produce a high income.  In either case, rental yields are extremely important.

Rick Flay lettings specialist Belvoir, which has an office on Campo Lane in Sheffield said: “Rental yields come in two forms – gross and net – and whilst neither are 100 per-cent accurate, they are the most useful barometer a landlord can have.

“Newcomers to the buy-to-let market must be prepared to look in detail at the expected yield from a property and have realistic expectations for the return on their investment.

“Whilst we acknowledge that some property purchases will always be made by the heart, it is essential to be ruled by your head. Quick and easy rental yield calculations will provide just that and at Belvoir, our staff are always happy to advise landlords on how to formulate them,” Rick added.

Belvoir has a structured investment advice plan which it presents to all prospective landlords and offers the following public explanation of rental yields:

Gross Rental Yield:

What is it? In short it is the expected annual rental income of a property expressed as a percentage of the total property value.

Why is it useful? Whilst not being wholly accurate in terms of what you receive, it is easy to formulate before purchase, provides a good yardstick for comparison and increases the likelihood of a successful venture.

How is gross rental yield it calculated? In four simple steps:

1. Establish the probable monthly rent – this can be done by looking at similar properties in the area. If you‟re unsure, ask at your local Belvoir office or visit

2. Establish probable yearly rent – Very easy, just multiply the monthly rent by 12

3. Divide the yearly rent figure by the sale price of the house

4. Multiply by 100 to get a percentage. This is your gross rental yield.

What do I do now? Once you have calculated the gross rental yield for a property look at how its yield compares with other properties in the area, the area average and the national average.

“We advise all landlords to conduct gross rental yield calculations on a number of properties before making a purchase. The first property you see may have been the one that tempted you into the sector but it may not always be the best investment. Buy-to-let can be very profitable but only if treated like any other business opportunity,” added Rick

Net Rental Yield:

What is it? In short it is a post-purchase calculation of the total rent received minus the expenses the property incurs expressed as a percentage of the total property value.

Why is it useful? If the figures for expenses are correct this is a very easy way to monitor the profitability of your purchase.

How is net rental yield calculated? In seven simple steps

1. Establish the monthly rental amount – this should be listed in the tenancy agreement.

2. Multiply by 12 to establish a yearly income.

3. Subtract the percentage of the year that the property is unoccupied – if applicable

4. Add together the yearly outgoing costs - insurance premiums, replacement of fixtures and fittings, periodical property redecoration, maintenance, ground rent if the property is leasehold and the lettings agency fee (for a very competitive fee and service contact Belvoir).

5. Subtract the total outgoings from the yearly income to get your net income

6. Divide your net income by the total property value.

7. Multiply by 100 to get a percentage – this is your net rental yield.

What do I do now?

Once you have calculated your net rental yield you need to compare it with the initial target you set. If it is higher, you need to analyse why in order to be confident the trend will continue. If it is lower, the root cause needs to be identified. If you cannot reconcile them, you should seek expert advice to help resolve the issue.

Rick, whose lettings agency helps those wanting to rent property in Sheffield, continued: “A landlord is more likely to be successful if they adopt a professional approach. At Belvoir, we recommend all our landlords conduct regular rental yield calculations and store their results on an excel spreadsheet for year on year analysis. It is good practice and something we are happy to help with and advise on,” added Rick

“In this current economic climate, buy-to-let investors have the potential to achieve much higher returns than by putting their funds into a traditional bank account with very low interest rates.

“At Belvoir we always strive to achieve the best return for our landlords and we can offer friendly and expert advice on how to maximise yields,” he added.

Belvoir Lettings Sheffield is the One Stop Specialists for Lettings including Property Management, Tenant Find, Investment and Wealth Management Advice, Fit-outs and Renovations, Furniture Packs, Investment Property Insurances and Mortgages

If you are a prospective landlord keen to know more about rental yield information or any other aspect of buy-to-let investment, then please call Belvoir on 08452 60 40 90 or email One of our team will be happy to assist you.

Rental Yields Are An Effective Profitability Barometer

Letting agents Leeds

Letting agents Sheffield

Letting agents Cardiff

Letting agents Bristol

Letting Agents Doncaster

Letting agents Sunderland

Letting agents Newcastle

Letting agents London

Letting agents Birmingham

Renting out your property

Letting agents Manchester

Letting agents Liverpool

Estate agents Birmingham

Estate agents Manchester

Estate agent reviews

Estate agents Leeds

Estate agents Sheffield

Estate agents Cardiff

Estate agents Bristol

Estate agents Doncaster


Estate agents Sunderland

Estate agents Newcastle Upon Tyne

Estate agents London

Estate agents Liverpool

Estate agent reviews